I just read an article about the importance of social marketing for restaurants. The article pointed out that it can be an especially effective tool when your target market is men between the ages of 19 and 35. Restaurants without a social network campaign in place not only are passing up filling more seats, they also fail to know what is being said about their establishment online. Word on the Internet spreads faster than the speed of light. You need to be aware of what people are saying about you.
At the end of the article, the author went on to say that the primary reason why every restaurant doesn’t have a social media marketing effort in place is that they simply don’t have the time to manage the restaurant and a social network campaign at the same time. Restaurant365 is out to change that.
Restaurant365 does two specific things that address the challenges and risks mentioned in the article (https://www.allfoodbusiness.com/successful_restaurant_marketing_through_social_media.php)
- Scheduled Posting to Facebook and Twitter. Create posts when it is convenient for you – not on the weekend when you should be with your customers and staff. Being able to do your marketing during the slow period of your week will enable you to make the most of your time at the restaurant. Time management is huge. Restaurant365 lets you post to multiple pages and sites when you want, all at the same time.
- Facebook and Twitter Listening Center. All the comments and likes and hash tags (#) that are said about you on your many pages is all consolidated and scanned in real time. Anything that contains a phrase or word that potentially could be a negative comment is flagged for your review. The system is reading the social activity for you and letting you focus on the ones that need to be addressed. It’s up to you how to respond when something comes up.
With these tools, every manager will be able to stay on top of their own social network campaign thus eliminating the need to pay someone else to do it for you. It becomes a win-win: Grow your guest count while saving money at the same time. Click here to learn more: https://restaurant365.wpengine.com/program-features/marketing/
Morgan Harris | Co-founder | Restaurant365