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Building Your Restaurant Book Of Business: Tips for Attracting New Clients

Picture of Pinar Alptunaer
Pinar Alptunaer
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Attracting new clients is essential for the growth and success of any business, and restaurant accounting firms are no exception. In today’s competitive market, it’s important for accounting firms to stand out and find ways to attract new clients. In this post, we’ll discuss several ways that restaurant accounting firms can attract more clients and build their bottom line.


Building relationships with restaurant owners and industry professionals is a great way to attract new clients. Attending industry events like NRA, RFDC, sponsoring R365’s RTT series, joining professional organizations, and participating in local business groups like state restaurant associations can help accounting firms connect with potential restaurant clients. By building your network, you can increase your visibility and establish yourself as an expert in the restaurant industry. In addition, attending industry events can provide a great opportunity to learn about the latest trends and developments in the restaurant industry, which can be valuable information for those looking to become trusted consultants. Check out R365’s events page and reach out if you are interested in participating


Look to your current clients for attract new business. Encourage satisfied clients to refer their friends and colleagues to your firm. A referral from a current client is one of the most effective ways to attract new clients, as it’s a form of endorsement from a trusted source. By providing excellent customer service and going above and beyond to meet client needs, accounting firms can increase the likelihood that their clients will refer new business. By leveling up in R365’s Partner Program, you open the door to referrals from some of R365’s growing restaurant client base. Check out our badge guide here to see the partner journey.

Value-Added Services

Many accounting firms are now adding value-added services to their offerings such as business planning, budgeting, forecasting, and others to attract more clients and retain them. By providing additional services that go beyond traditional accounting, firms can help to differentiate themselves from their competitors and attract new clients. R365’s platform gives you the tools that provide real-time access to your client’s financial data, improving the accuracy and efficiency of your financial reporting in a way that is needed to offer these additional value-added services. In addition, R365 offers you a platform with scalability and flexibility to accommodate your growing restaurant businesses. Check out our support article on R365’s Financial Report Writer


Utilizing digital marketing strategies, such as engaging with or reposting on social media posts on platforms like LinkedIn and Instagram, can help accounting firms create greater brand awareness and attract new clients. Creating valuable and informative content, such as case studies and blogs that address the pain points or concerns of restaurant owners, can also be useful. By providing valuable information, accounting firms can establish themselves as experts in the industry and attract potential clients who are looking for solutions to their accounting needs. R365’s Tony Smith shares posts on LinkedIn and feature articles in QSR Magazine that add value to our followers.

Building Brand Awareness

Having a professional website and a strong social presence can help accounting firms attract new clients. A well-designed website can showcase the services that accounting firms offer and provide potential clients with a way to contact the firm. In addition, a strong online presence can help accounting firms to establish credibility and build trust with potential clients.

Building Trust

Building trust and credibility with potential clients is critical in attracting new business. Providing excellent customer service, being responsive to client needs, and going above and beyond to meet their expectations will help to both build trust and attract new clients. By establishing  trust with potential clients, accounting firms can create a long-term relationship that will help to attract new business.

Showcase Your Experience

By highlighting your experience of working with other restaurants, you can showcase the results you’ve delivered to your clients, such as cost savings, improved efficiency, and increased profitability. This will give potential clients an idea of the value you can bring to their business. By showcasing your experience, you can help potential clients to understand the value that your firm can bring to their business.