A seismic shift is happening in the beverage industry: the growing popularity of nonalcoholic drinks. Experts predict that nonalcoholic drink consumption will rise by a third through 2026, driven by changing consumer preferences and wellness-focused lifestyles.
But capitalizing on this trend takes more than a token Shirley Temple on the menu. A successful nonalcoholic beverage program requires strategic planning, from thoughtful ingredient selection to creative marketing and proper pricing. Here’s how bars and restaurants can turn mocktails into a major revenue driver.
Read the full article in FSR.
