Restaurant finance expert Bruce Nelson joins Behind the Numbers to share how AI is reshaping the CFO role, when operators should hire a fractional CFO, and why centralizing data is critical for scaling. He also reflects on key mistakes—like misusing food cost metrics—and offers a roadmap for growth, succession, and the future of AI-driven finance.
Bruce Nelson has seen the finance side of restaurants shift dramatically in recent years. Once focused on curating numbers for owners and operators, CFOs are now leveraging AI to automate reporting and deliver actionable insights. As Bruce put it:
“I think true machine learning… applied to your numbers… is going to be huge. CFO’s lives are going to change. We can go from running the numbers to running robots running the business.”
Rather than sifting through endless spreadsheets, future CFOs will walk into a shift with production reports, labor adjustments, and inventory alerts already waiting—ready-made for smarter decision-making.
Bruce advises operators to consider a fractional CFO once their restaurant business passes $10M in annual revenue. At that stage, businesses often expand to multiple locations and face a more complex financial landscape. His “sweet spot” is helping operators in the $10M–$70M range, where expert financial oversight can be transformative but a full-time CFO might be premature.
Bruce also reflected on a painful early lesson. When opening his own restaurant, he copied a 32% food cost model from other successful operators. The flaw? He didn’t have their sales volume, meaning overhead crushed his margins.
“I wish I would have figured out that emulation is not the method for making money,” says Bruce.
Numbers matter, but context matters more. Operators need to understand how their unique revenue, overhead, and operations interact—not just mimic benchmarks.
Bruce found Restaurant365 in 2016 at a trade show, searching for a way out of QuickBooks and Google Sheets chaos. He had grown tired of being a “daily detective” when numbers didn’t align.
By consolidating financial, operational, and tax data into a single system, he could finally trust that the numbers matched across reports. As Bruce put it:
“The beauty of it is, you know the numbers in there are right. If they’re wrong, they’re all wrong. But if they’re right, they’re right everywhere.”
In addition to his CFO work, Bruce is writing a series of books and courses to guide restaurant owners through different financial stages—growth, succession, and exit planning. His vision is to prepare operators not just for today’s challenges, but for the future of finance, where AI and machine learning are deeply embedded in operations.
Connect with Bruce Nelson
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