Mark Calvillo, SVP of product at Restaurant365, explains why a centralized platform closely tied to the POS is a strategic asset, transforming back-office professionals into invaluable business and operational advisors.
This article first appeared in FastCasual.
From contactless payments to data-driven loyalty programs, restaurants are tapping into technology to redefine the guest experience, meeting the demand for smoother interactions and personalized service.
But modern technology isn’t just reshaping how patrons engage with restaurants. Behind the scenes, it’s helping operators automate tasks, create efficiencies and cut costs.
According to 2024 data from the National Restaurant Association, 76% of operators believe technology helps attract younger consumers, enhance kitchen productivity and speed up ordering and payment.
While the benefits are clear, many of them feel like they’re lagging in terms of adoption. Fewer than half of operators surveyed by the NRA invested in technology to improve customer experience in 2023. Looking ahead, 60% say they plan to make the investment in 2024.
But that’s not to say you should implement every trendy solution. Instead, the key is to strike a balance between a tech stack that improves your restaurant’s guest experience and streamlines back-office operations that could eat into your bottom line. Here’s how to get started.
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