An effective online restaurant marketing plan can help boost brand awareness to reach new customers while increasing customer retention, which are both essential to increasing sales and improving profitability.

Your online presence is the most important component of a successful marketing effort for your restaurant business.

Your marketing plan doesn’t have to be complicated. In this guide are some recommendations on how to use your online platforms to attract new customers, build loyalty, and boost sales. Start by tackling some of the simpler tactics at your own pace, then further expand your marketing strategies as you get more comfortable.