Make Your Menu a Money-Making Machine with Menu Engineering

Menu engineering focuses on two elements: demand and margin contribution. With it, you can easily visualize popularity vs. profitability to get an accurate picture of each menu item’s success. Based on this data, you can seize menu opportunities, for example, promoting menu items that are high in margins but low in sales. Download this prep list now to see how to profitably price and design your menu no matter what direction food costs go.  

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With menu engineering, you immediately identify “dead weight” on your menu and learn how the profit contribution of each menu item affects your bottom line...

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