A lot can shift in six months. This midyear report captures what restaurant operators are actually dealing with right now, from food and labor cost pressures to guest behavior changes and the technology decisions shaping how operators run their businesses day to day.
We surveyed over 400 operators from nearly 10,000 locations across the U.S. to get a ground-level view of where the industry stands at the halfway point of 2026. The result is a clear, data-driven snapshot of the challenges operators are navigating and the strategies that are working.
If you want to make smarter decisions in the second half of the year, this is where to start.
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“Looking to the second half of 2026, operators are feeling more optimistic than the first-half results might suggest. A majority expect traffic to either hold steady or improve, which points to a cautious but genuine sense of confidence heading into the back half of the year….”
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